Creative Conversations with Nina Lenton
So what does the word ‘creativity’ mean to you?
I started exploring this at the end of 2024 by talking to some people. I recorded the conversations on video and audio, and shared those conversations to see what thoughts they prompted in others. This experiment led to a podcast – the original 3 conversations have been published as audios on Substack and Spotify, and I have since recorded a second series of 9 episodes which launched in September 2025.
If you’d like to hear more about the podcast and find out when I record a new series, please sign up to my newsletter here.
Episodes – series 1
Emma Kisby, Face2Face Maidenhead – click here to listen and to find out more about the episode.
Janie Skuse, Artist and creative marketer – click here to listen and to find out more about the episode.
Sarah Browning, Kindness cheerleader and communicator – click here to listen and to find out more about the episode.
Episodes – series 2
Kelly Drewett, Technical SEO and SEO website designer – click here to listen and to find out more about the episode.
Adrian Ashton, untypical enterprise consultant – click here to listen and to find out more about the episode.
Bhavini Lakhani, graphic designer (brand identity and marketing collateral) – click here to listen and to find out more about the episode.
Al Booth, broadcaster, podcast producer and live event host – click here to listen and to find out more about the episode.
Sophie Roberts, creative mentor and workshop tutor – click here to listen and to find out more about the episode.
Matt Drzymala, fun brand copywriter – click here to listen and to find out more about the episode.
Angela (Ange) Lyons, brand and marketing graphic designer – click here to listen and to find out more about the episode.
Jon Richards, graphic designer for food and drink brands – click here to listen and to find out more about the episode.
Abi Moore, brand photographer and visibility expert – click here to listen and to find out more about the episode.
Subscribe and follow the podcast
You can currently find the podcast on Substack and Spotify – subscribe to receive the episodes as soon as they are released. And please do get in touch to let me know your insights and favourite moments – you can contact me here or leave a comment or rating.
Transcripts are available on Substack (the web version).
You can also see some short video clips on my YouTube channel here.
What do I mean by the word ‘creativity’?
I think creativity falls into two types:
💡 Creative expression
💡 Creative thinking
Which means there is a lot that falls under my definition of creativity!
Creative expression could range from crafts to painting, from music to voice recordings, as well as things like cooking and gardening that require creativity in a less traditional sense. Some of these might simply be hobbies and some might form all or part of your business.
Creative thinking could be what we might typically think of as the way creativity shows up in business – generating ideas – but it could also include things like shaping ideas and ensuring that people feel empowered to participate in a creative process.
And if so much falls under this definition, that means that we’re all creative in some way….
Here are some of my previous thoughts on the meaning of the word ‘creativity’ in a video I made on this topic.