Tag: why have a business niche

Why do I need a niche for my business?

by ninalentonbusiness

This is a question I’ve asked myself often, even after two of my podcast guests, Matt Drzymala and Jon Richards, demonstrated so well why having a clear niche works. As someone who likes lots of things, has lots of skills and loves variety in my work, I have struggled for a long time with working … Continue reading Why do I need a niche for my business?

Is it OK to do lots of things?

by ninalentonbusiness

So I have started describing myself as a multi-passionate business owner. It’s long overdue that I do that, as I’ve spent a lot of time trying to fit into other people’s nice little boxes and definitions. And maybe I have made the mistake of drifting back to thinking about success in other people’s terms too. … Continue reading Is it OK to do lots of things?